Case Studies

Cold lists in.
Booked calls out.

A look at how the outbound system performs across different B2B markets. These breakdowns are illustrative of typical campaign outcomes — your numbers depend on offer, market and price point.

B2B SaaS90-day campaign

From empty calendar to 5 calls a week

Mid-market SaaS · US
14
Qualified calls / mo
4.2%
Reply rate

A founder-led SaaS team had a strong product but no predictable pipeline. We rebuilt their ICP, fixed deliverability, and launched a multi-step email + LinkedIn sequence — turning a dead calendar into a steady flow of qualified demos.

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M&A AdvisoryOngoing

Deliverability fixed, replies unlocked

Boutique advisory firm · UK
+38%
Reply lift
2 wks
To first booking

After a year of emails landing in spam, this advisory practice was ready to give up on outbound. New domains, proper authentication and a disciplined warm-up turned their inbox placement around — and the qualified intro calls followed quickly.

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Recruitment120-day campaign

A repeatable pipeline of client calls

Specialist recruiting agency · EU
11
Qualified calls / mo
3.6%
Reply rate

This agency relied entirely on referrals and felt the feast-or-famine swings. A targeted outbound system gave them a second, predictable channel — booking conversations with hiring managers who matched their niche exactly.

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ConsultingOngoing

Higher-value meetings, less noise

Management consultancy · CA
9
Qualified calls / mo
0
Tyre-kickers

Volume was never the issue — relevance was. By tightening the ICP and qualifying every reply against budget and authority, the consultancy started spending its call time only on genuine, fitting opportunities.

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Financial Services90-day campaign

A compliant, credible cold channel

B2B fintech · AU
12
Qualified calls / mo
4.0%
Reply rate

A fintech needed outreach that felt credible to risk-averse buyers. Carefully researched, human-sounding messaging — paired with clean infrastructure — opened doors with finance leaders who normally ignore cold email.

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Marketing AgencyOngoing

Founder freed from prospecting

Creative agency · US
13
Qualified calls / mo
6 hrs
Saved / week

The founder was the agency's only salesperson and outbound kept slipping to the bottom of the list. Handing the entire system over meant qualified calls kept appearing on the calendar — while they focused on pitching and delivery.

Get results like this

Case studies are illustrative of typical campaign outcomes and use representative figures. Names and details are anonymised; results vary by offer, market & price point.

Real reply energy

The kind of replies
that fill a calendar

Cold email · Day 3Replied

"Great timing — we're actually looking at this now. Can you do Thursday?"

LinkedIn · Day 5Replied

"Interesting. Send a calendar link and let's chat."

Cold email · Day 2Replied

"You clearly did your homework. Happy to take a call."

LinkedIn · Day 6Booked

"Connected with your message. Booked for Tuesday."

Cold email · Day 4Replied

"Not the usual spam. Let's find time next week."

Cold email · Day 7Replied

"Yes — this is relevant for us. Send a time that works."

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Want a breakdown like this for your business?

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