FAQ
Good questions,
Good questions,
honest answers.
Everything founders usually ask before getting started. Can't find what you're looking for? Just reach out — I'm happy to talk it through.
Getting started
After about two weeks of setup and inbox warm-up, campaigns go live. Most clients see the first replies within the first week of sending, with qualified calls building from there as we optimise the messaging.
Very little. You approve the ideal-customer profile, the offer and the messaging up front. After that, I handle the lists, infrastructure, sending, replies and booking. Your only job is to show up to the calls and close.
A clear picture of who you sell to and what you offer, plus a calendar link for booking. We nail down the details together on the first call, then I take it from there.
B2B businesses across the US, UK, Europe, Canada and Australia — including SaaS, agencies, recruitment, financial services, consulting and professional services. If you sell to other businesses, outbound can work for you.
Process & deliverability
I set up dedicated domains and inboxes, configure SPF/DKIM/DMARC, warm them up properly, and keep daily volume low and natural. This inbox-first approach is exactly how outreach stays out of spam and in front of buyers.
No. Cold outreach is sent from separate, dedicated sending domains — never your primary domain. That keeps your main domain's reputation completely protected.
Researched, human-sounding copy built around your offer and your prospect's context — no obvious templates or filler. You approve every sequence before a single message goes out, and we A/B test to keep improving.
Either, or both. Cold email scales reach; LinkedIn builds trust with decision-makers. Running them together usually produces the highest reply rates and the fastest bookings.
Results & expectations
A typical active campaign books somewhere in the range of 10–15 qualified calls per month, but it depends heavily on your offer, market and price point. I'll give you a realistic estimate for your specific situation on our call.
A meeting with a real decision-maker who matches your ICP and has genuine interest — checked against fit, authority and need before it ever reaches your calendar. No tyre-kickers.
We iterate. Outbound is a process of testing ICPs, subject lines, offers and copy. I monitor the numbers closely and adjust continuously — and because there's no lock-in, you're never stuck while we optimise.
Yes — 100%. Campaigns and inboxes are built only for you, and you never share leads with another client. Everything generated is yours.
Pricing & terms
No. Everything runs month-to-month and you can cancel anytime. I'd rather keep your business by booking you calls than by locking you into a contract.
Plans start around the figures shown on the pricing page and are tailored to your volume, markets and channel mix. We confirm the exact number on your free call. There's also a performance-based option for the right fit.
For the right fit, yes — either pay-per-qualified-meeting or commission on closed deals. We'll scope what makes sense together on your first call.
Book a free 30-minute strategy call. We'll talk through your offer and goals, I'll outline how I'd build your outbound, and if it's a fit we'll get started — usually with calls landing on your calendar within a couple of weeks.
Still have questions?
Let's talk it through
Book a free 30-minute strategy call and ask me anything. No pressure, no obligation — just straight answers.